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Letzte Aktualisierung: May 19, 2021

Huawei stores evolve into car dealers

Zwei Autos des chinesischen Herstellers Sere in Huawei-Stores in Shenzen
Two cars made by Chinese manufacturer Seres at the Huawei store in Shenzen.

Until now, Huawei sold mainly smartphones in its stores. But the US sanctions are forcing the Chinese tech giant to rethink. A visit to the flagship store in Shenzhen shows how resolutely it is pursuing its push into the car industry.

The Huawei store in the Wanxiang Tiandi shopping district in the southern Chinese city of Shenzhen has always been special. When the three-story glass temple opened in September 2019, Huawei called it its "first global flagship store." Back then, the entire ground floor was lined with bright wooden tables where the company proudly displayed its latest smartphones. But things have changed inside the store.
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