Focus topics

Revenge Buying

报复性消费 – bàofùxìng xiāofèi – “Revenge Buying”

Lockdown, finals, overtime madness? Time to take revenge! And what’s the best way to do that? Through revenge purchases, of course! China has even coined a new word for this behavioral pattern. 报复性消费 bàofùxìng xiāofèi “revenge buying” or “revenge consumption” is the name of the popular term, not unlike the English “comfort buying”. It is made up of the words for “revenge, vengeance” (报复bàofù or “revenge-like” 报复性 bàofùxìng) and “consumption, consuming” (消费 xiāofèi).

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