clickbait gang

“This is why you should NOT learn Chinese!”, “10 things no one will tell you about Mandarin!”, “How much do you really know about Hanzi???”. Well, did we get your attention? Then you’ve just fallen into the trap of the “Headline Gang”! In our language, better known as “Click baiting”. In China, click baiters who generate online traffic through lurid or curious headlines are called 标题党 biāotídǎng (composed of 标题 biāotí = “headline” and 党 dǎng “party” or “gang, clique, coterie”).