Focus topics


Cute

萌 – méng – cute

Teddy bouquets, piggy steamed bread and Gucci handbags with cuddly cartoon kittens? No one can avoid a little “meng” in everyday Chinese life! 萌 méng actually originally means “to sprout” or “to bud,” but today the term is predominantly used as an adjective in the sense of “cute, adorable, cute.” Like Japan’s kawaii culture, which has already achieved some notoriety in the West, China has its own trend towards all things cute and childishly playfulness, and that is across all age groups.

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