Marketing

All news and posts of our editorial team on the topic

Learning from Double 11: Marketing, Retail, Consumption Trends
Those who think they have finally figured out China's retail market should learn a thing or two about flexibility. Because both consumer habits and strategies of shopping platforms continue to change quickly. This is demonstrated by the new trends that emerged at this year's "Singles' Day" shopping festival on 11/11. continue reading →
Cute
Teddy bouquets, piggy steamed bread and Gucci handbags with cuddly cartoon kittens? No one can avoid a little “meng” in everyday Chinese life! 萌 méng actually originally means “to sprout” or “to bud,” but today the term is predominantly used as an adjective in the sense of “cute, adorable, cute.” Like Japan’s kawaii culture, which […] continue reading →