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Soccer World Cup 2022 live on TikTok

The video app Douyin (also known as TikTok in the West) will broadcast the 2022 World Cup live in China. Its parent company ByteDance was chosen as a partner by the China Media Group, which owns the state broadcaster China Central Television (CCTV), among others, as business portal Caixin reported. The China Media Group wants to create an interactive program about the World Cup in Qatar together with Douyin.

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