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High sales on Singles’ Day despite crackdown

Vendors have sold $84.5 billion worth of goods in the past eleven days on platforms of Internet giant Alibaba. Last year, sales still amounted to $74 billion. In the face of increasing regulation of tech companies, Alibaba refrained this year from its usual media hype with gala shows, constant discount offers, and live-streaming sales shows by influencers. Instead, Alibaba tried to put itself in a better light with themes such as sustainability. Around 400 brands, including Apple and L’Oréal, made more than $15 million in sales each. niw

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