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Sengpiehl to polish Volkswagen’s image in China

Volkswagen marketing boss Jochen Sengpiehl is apparently moving to Beijing. This was reported to China.Table from automotive circles. Sengpiehl is expected to boost sales in China, the Group’s largest market. Sengpiehl will work with the new country head Ralf Brandstaetter to polish up Volkswagen’s recently less-than-modern brand image (China.Table reported). The company’s electric ID line in particular has so far been considered to lack the necessary digital feel. fin

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