Focus topics

Sengpiehl to polish Volkswagen’s image in China

Volkswagen marketing boss Jochen Sengpiehl is apparently moving to Beijing. This was reported to China.Table from automotive circles. Sengpiehl is expected to boost sales in China, the Group’s largest market. Sengpiehl will work with the new country head Ralf Brandstaetter to polish up Volkswagen’s recently less-than-modern brand image (China.Table reported). The company’s electric ID line in particular has so far been considered to lack the necessary digital feel. fin

Continue reading now

Get 30 days of free access to the Decision Brief to read these and more quality news every day.

Are you already a guest at the China.Table? Log in now


    Quarantine time halved
    Chip shortage continues to weigh on automakers
    G7: China should increase pressure on Russia
    Chinese competitors drive innovation