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Puma suffers under boycott

German sporting goods manufacturer Puma is preparing for a difficult year. Puma is struggling because of the ongoing boycott in China. Sales here are likely to decline again in the first quarter, Puma CEO Bjoern Gulden said on Wednesday. “I can’t promise growth here for the full year, but I hope it will happen.” Puma is still struggling to attract Chinese celebrities as advertisers.

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