Focus topics

Puma suffers under boycott

German sporting goods manufacturer Puma is preparing for a difficult year. Puma is struggling because of the ongoing boycott in China. Sales here are likely to decline again in the first quarter, Puma CEO Bjoern Gulden said on Wednesday. “I can’t promise growth here for the full year, but I hope it will happen.” Puma is still struggling to attract Chinese celebrities as advertisers.

Continue reading now

Get 30 days of free access to the Professional Briefing to read these and more quality news every day.

Are you already a guest at the China.Table? Log in now


    Twitter downloads surge after protests
    Police track protestors via cell phone data
    Tribute to Jiang
    Protests and relaxations in Guangzhou