More and more drivers can imagine subscribing to their car instead of buying it for expensive money. This was shown in a survey by the management consultancy Bain. Not surprisingly, interest in this innovative business model is particularly high in China. A whopping 64 percent of those surveyed could imagine a car subscription model. In the USA, according to Bain, the figure is 30 percent, and in Germany 21 percent. For the survey, Bain had outlined a model that includes insurance, maintenance, and taxes in the car subscription.
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