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Gigabyte also hit by Boycott Call

The Taiwanese graphics card manufacturer Gigabyte Technology is facing calls for a boycott. This was triggered by a social media post by the company: it relies on quality from Taiwan instead of sourcing “low quality at a cheap price” from contract manufacturers in the People’s Republic. That turned out to be a strategic mistake by the company, which sells much of its computer gaming accessories in the People’s Republic: Major online retailers JD.com and Suning demonstratively took the brand out of stock. The graphics card manufacturer apologised on Tuesday. fin

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