Focus topics

Agency David+Martin receives account from Great Wall

The large Chinese car manufacturer Great Wall Motor from Baoding chose the Munich advertising agency David+Martin to promote its luxury-class brand Wey in Europe. The aim is to “establish a completely new brand on the saturated European car market,” said Managing Director Sven Koesling, according to the press release. The agency is to accompany the brand’s communications as early as the Paris Motor Show, starting Oct. 17, reports the trade journal Horizont.

Continue reading now

Get 30 days of free access to the Professional Briefing to read these and more quality news every day.

Are you already a guest at the China.Table? Log in now


    Rumor: Zhu Xiaotong could lead Tesla
    ICT wants Germany to include Tibet in China strategy
    Automakers expand in Russia
    Passenger car sales shrink