The large Chinese car manufacturer Great Wall Motor from Baoding chose the Munich advertising agency David+Martin to promote its luxury-class brand Wey in Europe. The aim is to “establish a completely new brand on the saturated European car market,” said Managing Director Sven Koesling, according to the press release. The agency is to accompany the brand’s communications as early as the Paris Motor Show, starting Oct. 17, reports the trade journal Horizont.
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