Business in China is a matter for Audi AG’s CEO: When Markus Duesmann became Chairman of the Board of Management of the Ingolstadt carmaker in April 2020, the Supervisory Board also gave him responsibility for the largest foreign market. And here, the 52-year-old Audi CEO has a lot in plan: In March, he announced an electric offensive in China with new e-models as well as the construction of a new factory for premium EVs in Changchun. Six fully electric models are to be produced there by 2024 – in partnership with the German-Chinese joint venture FAW-Volkswagen.
Continue reading now
… and get free access to this Professional Briefing for a month.
Are you already a guest at the China.Table? Log in now