Focus topics


Jochen Goller – shaped the perception of the BMW brand

Jochen Goller, President and CEO, BMW Group Region China

Love is good for integration. It is an anchor. Love even educates, as Jochen Goller, President, and CEO of the BMW Group Region China, confirms. He had already spent some time in the People’s Republic from 2004 to 2009 – as Head of Marketing. That was where he met his wife. When he returned to China in 2015, he already had a very good grasp of the language. Their daughter even learns three languages: German, English, and Chinese.

Continue reading now

… and get free access to this Professional Briefing for a month.

Are you already a guest at the China.Table? Log in now

Related

    Susanne Weigelin-Schwiedrzik – Pioneer of modern China research
    Ruth Schimanowski – academic guide in Beijing
    Ralph Koppitz – expat lawyer back in Germany
    Sarah Eaton – proud co-founder of a China network