Focus topics


Carl Hahn – He dared the leap to China

As head of the VW Group in the early 1980s, Carl Hahn pushed the company’s expansion into China.

Although he was not there from the beginning – the first contact between Wolfsburg and the People’s Republic came about back in 1978. When Carl H. Hahn took the helm of the Volkswagen Group in 1982, he made business in China a top priority and played a key role in driving the company’s entry into the People’s Republic market.

Continue reading now

… and get free access to this Professional Briefing for a month.

Are you already a guest at the China.Table? Log in now

Related

    David Feng – fighting Chinglish
    Susanne Weigelin-Schwiedrzik – Pioneer of modern China research
    Ruth Schimanowski – academic guide in Beijing
    Ralph Koppitz – expat lawyer back in Germany