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Fan Shan – An artist with business acumen

Fan Shan is the founder of Brand University

“I am an artist in between,” says Fan Shan (62). “I move both physically and mentally between German and Chinese culture.” Ambivalence is indeed a running theme in his life: He is an artist, but also a professor of intercultural art – and he is an entrepreneur. In 2010, he and his friends founded their own university in Hamburg: the Brand University of Applied Science. “The only university in the world that specializes in brands in applied science,” he says. He regularly commutes between Hamburg and Hangzhou.

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