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Eileen Gu – successful soft power in freestyle skiing

Eileen Gu mit Cowboyhut bei einer Siegerehrung
Eileen Gu celebrates her victory in the halfpipe at the Freestyle World Cup in Calgary in January

Eileen Gu (Chinese name Gu Ailing) is young, hip and doesn’t really fit into the outdated image of top Chinese athletes. In addition to her sports career, she is a model and brand ambassador for brands such as the Swiss watch brand IWC Schaffhausen, Red Bull, and the ski brand Factions. But the Chinese sporting goods manufacturer Anta also uses her in its advertising. Eileen Gu was born in San Francisco in 2003 to an immigrant Chinese mother and a US father. At the Winter Olympics, however, the 18-year-old is now competing for China in ski freestyle.

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