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Meet meta-human influencer Ayayi

The artificially created Influencer Ayayi

Ayayi may only be two months old, but she already has almost 90,000 followers. With her blonde bob hairstyle, at first glance, one might actually think of her as a human being of flesh and blood. But she isn’t. Instead, Ayayi is a digitally programmed, hyper-realistic-looking woman modeled as a Chinese girl in her twenties. She debuted on e-commerce platform Xiaohongshu (Little Red Book, or RED) in May – and immediately went viral. Ayayi’s very first post racked up three million views.

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