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VW falls behind Chinese competitors

VW is experiencing heavy losses in its most important sales market. The group blames the drop in sales on closed factories and semiconductor bottlenecks. But the market has grown overall, and other foreign high-volume manufacturers such as Toyota have been able to maintain their market share. The cars of new Chinese competitors are already on a par with VW’s – and have a price advantage.
By
Frank Sieren
Image of Frank Sieren

The situation in China is growing dire for Volkswagen, the long-time market leader. And it’s happening faster than some people in Germany expected. Nowhere else in the world did the carmaker suffer such heavy declines in the challenging second Covid year as in, of all places, its most important growth market, and EV stronghold.

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