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TikTok fears for its reputation

Hourly location tracking, unrestricted access to personal calendars, and persistent requests to view a user’s contact list: The video app TikTok digs so deeply into users’ privacy that not even Facebook & Co dare to do. This is why TikTok has set a clear priority in its public relations work: To create distance from its Chinese parent company ByteDance. Two internal guidelines from TikTok’s PR department indicate that the company’s close relationship with ByteDance is a source of concern for the PR staff.

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