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The second death of historic brand Borgward

A beacon of hope in China and Germany: presentation of the Borgward BX5 at the IAA 2017.

“Dreams of the car phoenix from the ashes,” was the headline of a German newspaper. In 2015, the Weser-Kurier in Bremen also spoke of a “dream of a lifetime”. “Traditional German brand awakens romantic feelings,” was also the headline in China’s official Xinhua news agency. The talk was about the legendary German car brand Borgward.

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