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The EV for the masses

The Hongguang Mini EV has shot to the top of the electric car sales charts in no time at all. With a clever concept and unbeatable price, the joint venture between General Motors and SAIC Motors is tapping into new customer groups in urban and rural areas. If it manages to increase production and pass the crash test, the Hongguang Mini EV could become a blockbuster across Asia.

By
Frank Sieren
Image of Frank Sieren

With the Hongguang Mini EV, US carmaker General Motors and Shanghai carmaker SAIC Motors have struck a chord with Chinese customers as no carmaker has for a long time. The entry-level model of the car costs significantly less than €5,000. Yet the 2.92-meter short Wuling Hongguang Mini EV is a full four-seater – and yet only 20 centimeters longer than the two-seater Smart.

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