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Tesla in China: the end of the honeymoon

The US electric car pioneer Tesla seemed to be the darling of Chinese authorities for a long time. But after a number of mishaps, the company is now being scolded by the media and lectured by regulators. The message is clear: China first. Anyone who wants to earn money in the People’s Republic should treat Chinese consumers like royalty. A lesson for foreign investors.

By
Marcel Grzanna
Image of Marcel Grzanna

The American electric car pioneer Tesla is also becoming increasingly familiar with the complicated relationship between foreign industry and the Chinese state. In recent months, the US company has had a tough time in the People’s Republic: recalls, customer complaints, subpoenas from authorities, media attacks – the entire program that so many other companies have already gone through. Tesla’s special treatment in China seems to be over. It’s the end of the honeymoon.

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