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Propaganda films weaken the cinema market

In China, more propaganda films are being shown again. But although the “genre” appears with powerful images, they attract only a few viewers and thus damage distribution and cinema operators. It is not a risk-free business for production companies either, because historical content is subject to particularly close scrutiny.

On July 1, the historical film “1921” will be released to mark the anniversary of the Chinese Communist Party. The film deals with the founding of the CCP 100 years ago, and the trailer suggests a visually stunning spectacle. The film has been promoted on the Chinese website Maoyan for quite some time. “1921” fits in with the China Film Administration’s policy of increasingly using films to promote socialism and Xi Jinping’s views on the occasion of the 100th anniversary.

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