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Olympic sponsors in a bind

Originally a success for the companies: The chairmen of Coca-Cola and Mengniu announced their partnership with the IOC in June 2019.

US companies are once again some of the biggest Olympic sponsors of this year’s Winter Games in Beijing. Be it Coca-Cola, Procter & Gamble, Airbnb, Intel, or Visa – they are all among the 13 “TOP” partners of the world event. Partnering their company with one of the world’s biggest sporting events is a major success for PR executives.

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