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Meatless meat

The breakthrough for plant-based meat was made possible by Gabrielle Guan, one of China’s most famous actresses, who advertised Chinese dumplings filled with plant-based meat – and triggered a gigantic wave. In just a few days, the term Zhíwùròu – plant-based meat – was searched 600 million times on Weibo. The consulting company Euromonitor predicts that China’s plant-based meat industry will be worth 13 billion US dollars by 2023.

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