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‘In China, they quickly say: we do this differently’

Forest Liu, 39, head of China at Arri, the German global market leader for motion picture film equipment.

Forest Liu, 39, is the head of China for an astonishing German champion that has maintained its position as a global market leader across several technology shifts. The Munich-based company was founded back in 1917 and is actually called Arnold und Richter. It is known by the acronym Arri. With Alexa, the Arri Group, as it is known today, is the world’s leading manufacturer of digital film cameras and film equipment. Annual revenue exceeds €400 million. Liu has also played a crucial role in the company’s success in the People’s Republic. The German was born and raised in China. His mother Kosima Liu is a German photographer and artist, and his father John is an American documentarian of Chinese descent. Liu originally wanted to direct films himself after studying business administration. But he then had the opportunity to set up Arri’s first representation in China. His branch has developed into a huge market where Liu can pursue his fascination for German cutting-edge technology. You can watch the full German interview here.

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