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On the right track – with grandeur

Bigger, wider and longer – contrary to the trend in Europe toward energy-efficient cars, Audi has presented a concept for a particularly large car in China: the Urban Sphere. In China’s narrow and congested megacities, of all places, Audi wants to sell a scarce commodity: space. The Urban Sphere is a lounge on wheels.
By
Frank Sieren
Image of Frank Sieren

It was supposed to be the highlight of this year’s auto show in Beijing. A concept car that Audi hopes to break new ground in a new segment: A luxury van with the powertrain of a sports car. But in the end, the Beijing auto show was postponed until summer (China.Table reported). So the premiere now only took place virtually – but the buzz is huge nonetheless.

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