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German influencers: cultural mediators on the brink of trivialization

Influencer Michael Bochmann-Tao at work

Thomas Derksen has become Germany’s most important cultural ambassador in the People’s Republic of China with his sympathetic videos about his life in China. The trained banker from Marienheide was allowed to accompany German President Frank-Walter Steinmeier on his last trip to China. He showed soccer player Lothar Matthaeus around his hometown of Shanghai as part of the “FC Bayern Legend Trophy Tour” campaign. Hardly anyone recognized the soccer legend. In stark contrast to Derksen, who now smiles from billboards as an advertising ambassador for German brands.

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