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German carmakers under pressure in China

In the world’s largest growth market for EVs, German carmakers are still lagging behind despite great efforts. No German brand was among the ten best-selling models in 2020, while domestic manufacturers continued to extend their lead. This is because Chinese buyers have different purchasing priorities than Germans. Trends and market opportunities are on show at “Auto China”, the world’s largest car show with over 1000 exhibitors, which is taking place this week in Shanghai.

By
Frank Sieren
Image of Frank Sieren

“Only if we develop vehicles with alternative energies will we manage to go from being a great car country to a powerful center of the auto industry,” China’s party and state leader Xi Jinping declared back in 2014. In Germany, no one wanted to believe that. Until the government introduced mandatory quotas for EVs in China. A race against time began, in which the Chinese are ahead so far.

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