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Geely has big plans for Zeekr

With the new brand Zeekr, the car company Geely wants to roll up the premium segment for EVs. The first model, which is to be launched in China in September, was presented at the Shanghai auto show. And there are big plans: International expansion, including to Europe, is planned for the coming year, as is its own IPO. In 2015, the manufacturer had already failed once with Geely Blue. Can Geely now implement its plans with Zeekr?

By
Frank Sieren
Image of Frank Sieren

In March, the Chinese automotive group Geely announced its intention to compete with its new e-car brand Zeekr against the top dogs BYD, Li Auto, NIO, and Xpeng, but also against Tesla. The Hangzhou-based company unveiled its first model at the Shanghai auto show this week. It is scheduled to hit the market in September. The Zeekr 001 is being presented there as the “world’s first electrically powered shooting brake“, which is the name given to a very special body variant: a coupé with a hatchback, but whose tailgate is more reminiscent of a station wagon.

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