Focus topics

Background Advertising makes Alipay, Hisense, and TikTok popular

When Kai Havertz drove the ball into the net from close-range for a 3-1 win over Portugal, the name “Vivo” shone white on a bright blue background on the advertising boards in Munich’s Allianz Arena. When Robin Gosens made it 4-1 for Germany, the boards were dark grey with white TiktTok lettering. When Portugal’s Renato Sanches hits the crossbar shortly before the end, Chinese characters flicker across the board: 支付宝 – internationally known as Alipay, the payment platform of online retailer Alibaba.

Continue reading now

Get 30 days of free access to the Decision Brief to read these and more quality news every day.

Are you already a guest at the China.Table? Log in now


    G7 and NATO Summits: It’s all about China
    Majority wants clear line on Xinjiang
    Government promotes battery swap as alternative to charging
    ‘China is out of step’