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Porsche hopes for cult following

In China, Porsche is considered less a sports car than a luxury brand. The cars reach different target groups.

The Porsche brand has two faces. One is the European one. Here, the automaker is known for its sports cars, and is associated with a lot of horsepower and the 911 model. Then there is the Chinese angle. There, Porsche is an SUV producer beloved by the young Generation Z. That affects vehicle development. The world’s largest car market could decide the future of the Porsche brand.

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