Aldi’s supermarkets in China look very different from their German counterparts. Anyone who has visited one of the supermarkets in Shanghai will immediately understand that the German company does not want to be perceived as a mere discount supermarket in the People’s Republic. The stores, like the one in Shanghai’s Jingan district, have a distinctly high-class feel to them. The floors are sparkling clean, and the products are arranged on elegant wooden shelves. Next to the entrance is a café belonging to the store and invites visitors to take a break after shopping. Aldi’s product range is a combination of Chinese, German and international goods.
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