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Adidas CEO Gulden and the China problem

Most recently, Adidas has seen a drastic drop in sales in China.

Bjoern Gulden has his work cut out for him. The long-time Puma boss will take over as CEO of Adidas in January. Adidas’ previous CEO, Kasper Rorsted, had to leave the company two weeks ago after six years at the helm. Rorsted was once celebrated for his business successes, but was lately considered a hapless corporate leader. Both have a lot to do with Adidas’ China business.

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